AD FRAUD SENSOR

Protect Programmatic Inventory with Advanced Ad Fraud Detection

Ad Fraud Sensor for Platforms precisely detects and identifies the presence of fraud post-bid within an ad tech platform’s programmatic inventory.

Platform Solution Brief

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Ad fraud sensor tailored for you

For Platforms

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Accurately Identify Fraud—
with Precision

HUMAN protects platforms from fraud with unmatched scale, speed, and precision to provide greater inventory value.
Detect Ad Fraud More Accurately
Gain visibility into supply sources that deliver invalid traffic (IVT) to your platform.
Protect Inventory Across Channels

Detect IVT across desktop, mobile web, mobile in-app, and connected TV.

Maximize Inventory Revenue

Improve inventory performance and its value within the digital ecosystem.

Boost Transparency Into Platform Inventory

HUMAN Ad Fraud Sensor provides real-time, technical analysis of each impression to help your platform eliminate sources of fraud. Fraudsters’ attempts to use sophisticated bots in the programmatic ecosystem are prevented—protecting your inventory quality, platform reputation, and revenue.

Protect Your Inventory with a Purpose-Built Package

Ad Fraud Sensor for Platforms is part of HUMAN’s Advertising Protection Package, a suite of solutions purpose-built to secure digital advertising.

Digital Ad Spend expected to be
$754 billion by the end of 2025.

HUMAN’s Ad Fraud Sensor for Platforms provides protection.

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Background

Human in action

Rise Leverages Superior Precision to Fight Fraud

To attract more clients and protect its data, Rise wanted a partner to provide a more sophisticated approach to fraud protection. HUMAN’s easy-to-integrate solution delivered accuracy.

50 Billion
monthly requests scanned
0.8%
or less of fraud on platform after Human integration

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With HUMAN’s leading solution, we feel confident that our partners are fully protected and secured as they grow their audience base.

Chief Business Officer

Video Platform Safeguards Its Marketplace from Fraud

A leading provider of video ad-serving needed best practice operations to protect its platform from fraud. With HUMAN, they successfully identified and eliminated the PARETO botnet from its platform.

5 Trillion
data points handled by the platform each month
8 Billion
requests scanned each month for the platform

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The unearthing of PARETO was a great indicator of the work we’ve achieved together with HUMAN in mitigating such attacks, and our partnership will no doubt mature even further in the coming years.

Chief Executive Officer
Global Ad Tech & Media Company
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of Ad Fraud Sensor
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